Can voting in the UK election make you sexier? New research says 'Yes'

Saatchi & Saatchi has developed a spicy new campaign to motivate young people to vote in the upcoming UK general election. It can be said that sex is a deeply political act. Who we have sex with and how are both political questions.

But can politics itself be sexy? Well, as the draws near, advertising agency Saatchi & Saatchi have designed a new wonderfully promiscuous campaign to get young people to the polling booths and register by 18 June. Their bold proposition? Voting makes you sexier. Backed by new research commissioned just for the campaign, it turns out that 40% of 18-24 year-olds perceive regular voters as more attractive.

Moreover, over half of the respondents associate voting with greater intelligence, and more than a third believe voters to be more trustworthy. The research didn’t stop there. It also delved into the dating behaviours of voters versus non-voters.

Apparently, 20% of people reckon non-voters are more likely to be rude to waiters, and 21% think they’re the types to dominate a first date and only talk about themselves. The campaign comes in response to a glaring statistic - that approximately half of 18-34 year-olds voted at the 2019 general election, compared to nearly 80% of over-65s. Titled 'Voting is Hot AF,' the initiative cleverly integrates elements of .

It reimagines the voting “X” check mark as a symbol of attraction, flirting with playful graphics featuring pixelated images and suggestive emojis, like the ever-popular aubergine. Desi.