Bydee Swimwear launched its latest European-inspired collection Casa Del Sol and promptly sold out of multiple printed bikini tops and bottoms in the same day. Inspired by vintage detailing and Mediterranean enchantment, Casa Del Sol channels soft feminine hues and adorned details of custom charms paying homage to Spain’s vintage treasures. The new shade of Limón, which happens to be the Best Picks team’s personal favourite, infuses the collection, and new prints Antigua and Hermosa express romantic vintage florals.
Know the news with the 7NEWS app: Download today Both the Barcelona Top and Mykonos Bottoms in Limón had to be re-stocked after selling out almost immediately on launch day, as well as the Prague Top and Bottoms in Antigua. Founder of the brand, Dessy Hairis , usually gets her inspiration from the isles of Greece and the broader Mediterranean. Bydee Swimwear continues to grow Australia-wide but also across the US, where the cheeky cuts and bold prints are celebrated.
But it has been a labour of love in the fashion industry for entrepreneur Dessy. When she was growing up in the early 2000s Ripcurl, Billabong, Quicksilver and Roxy were hailed as the mecca of brands and everyone wanted to purchase their swimming costumes from Surf Dive n’ Ski . Now, Aussies are blessed with hundreds of brand names in the beach space.
But few bikini business owners have worked harder — or longer — than Dessy, who has been making and selling cossies since she was 17. The .