Sunday, June 30, 2024 Clear Channel Outdoor, Airports Division, part of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), has announced an innovative partnership with Visit Annapolis & Anne Arundel County (VAAAC), a nonprofit Destination Marketing/Management Organization. This collaboration aims to create a cutting-edge brand takeover at Baltimore/Washington International Thurgood Marshall Airport (BWI Marshall Airport).
Arrival passengers will encounter the ‘Visit Annapolis & Anne Arundel County tunnel’ in the Concourse at BWI Marshall Airport as they head to baggage claim. Launching in June and running for 16 months, VAAAC’s latest ad campaign will immerse arriving passengers in Annapolis, Maryland’s attractions via the ‘Visit Annapolis & Anne Arundel County tunnel’ in the Concourse leading to baggage claim. In 2023, BWI served 26.
2 million passengers, making it the busiest airport in the region. The striking out-of-home campaign features large tension fabric displays, illuminated tension fabric displays, wall graphics, and wide-format vinyl graphics along the glass panels of the floor-level escalator. “We are proud to partner with Visit Annapolis on this innovative and immersive brand takeover of Baltimore/Washington International Thurgood Marshall Airport,” said Morten Gotterup, president of Clear Channel Outdoor, Airports Division.
“Our team collaborated closely with Visit Annapolis to develop a unique ad campaign that will blanket the airport and capti.