According to It-girls, stars, and the fashion community at large, a light butterscotch yellow, of a delicious brick of butter or gelato is set to take over this summer. Last fall, it was cherry red that became a trending colour thanks to the rising popularity of the cherry patent leather Mary Jane ballet flats that everyone was after, trying to emulate the French coquette-core trend, not to mention the Ancora collection by , which singlehandedly made its Ancora red a visibly sought-out colour in all product domains. Cherry red bags, shoes, dresses, and how can we forget the bows? The fashion data page Databutmakeitfashion recently posted a reel describing the advent of our butter yellow phase through inputs provided by the clothing site Asos, which showed searches for yellow going up by 98% over the past month on their website.
Google search interests for sundresses in this particular butterscotch yellow shade have gone up by 60% in the past month, while multiple runway shows in the recent Resort 2025 collections feature a wide range of yellow. From crocheted yellow jackets to the wispy Gucci skirts and tops paired with buttery soft leather jackets for their Resort 2025 shows. Not hanging behind are Bollywood's leading ladies, who've made sure that they catch on early to the trend.
's bright yellow sundress designed by Gauri & Nanika became a social media hit, while other celebrities like Madhuri Dixit and have adopted yellow for their occasionwear..