Forget the ‘Tomato’ red hues, it’s time to bask in the warm glow of butter yellows this season. In line with last year’s aesthetic, the ‘Butter Girls’ colour is trending BIG time due to its warm, inviting, and cheerful nature. Major fashion houses and designers often set the tone for seasonal trends.
Renowned houses like Jacquemus, Prada and Bottega Veneta have woven this mellow hue into their latest collection. This year the trend is all about life in the city with warm colours. Butter yellow with its delicate balance between pastel and vibrant yellow, exudes a sense of cosiness and cheer.
This shade is reminiscent of sunlit mornings, the creamy richness of butter, beautiful yellow flowers, and the flavours of an egg Benedict! A buttery hue that is irresistible, versatile and universally appealing. A colour that whispers, not shouts, and yet makes its presence visible and soothing. According to Google and Pinterest searches, the colour yellow grew by 98% from last month.
NYC creative, Alexandra Joy (@allthingsfvshion) says, “I believe the main catalyst for butter yellow being the colour of the season is because it has appeared on several runways like 3.1 Phillip Lim’s and Sandy Liang’s for SS24. It has led to celebrities wearing it for editorial shoots, has gained momentum on TikTok, and has been incorporated more in streetwear.
Additionally, butter yellow evokes a positive feeling which gives people confidence, and draws more people to it.” From flowing .