The fragrant fields of Bulgaria are ablaze with color as the annual rose harvest gets underway, attracting tourists eager to witness this age-old tradition. Located near the southern town of Kazanlak, Bulgaria's rose valley, famed for its Rosa Damascena roses, has transformed into a sea of pink petals. This year, the harvest kicked off with a special rose picking ritual held near the village of Cherganovo.

The event, part of the 121st edition of the Rose Festival, drew a sizable crowd despite the rainy weather. Visitors were treated to a demonstration of rose distillation, a glimpse into the process that transforms the delicate blossoms into precious rose oil. Bulgaria is one of the world's leading producers of rose oil, a key ingredient in perfumes and cosmetics, and often referred to as "liquid gold" due to its high value.

The rose harvest in Bulgaria is more than just a commercial endeavor; it's a cultural celebration. The rose has long been a symbol of Bulgaria, and the harvest season is a time for locals to come together and celebrate their heritage. Early mornings are the prime time for picking roses, as the cooler temperatures help preserve the precious rose oil within the petals.

Tourists are often invited to participate in the harvest, filling their baskets with the fragrant blooms. The harvest period also coincides with the Rose Festival, a four-weekend long celebration that takes place across various villages in the valley. The festival features traditional music a.