EXCLUSIVE: BritBox International has named Diana Pessin as its Chief Marketing Officer, while striking U.S. and Canada deals for UK drama The Inheritance .
Pessin joined the BBC Studios-owned best-of-British streamer in April 2023 from her consultancy NextPhase Advisors as SVP, Global Marketing and has now been upped. She is best known for a near-20 year run at Warner, where she rose to SVP, Media Strategy, Audience & Analytics and was a key player in the launch of HBO Now and HBO Max. She will now oversee all BritBox International marketing, including brand marketing and creative, title campaigns, partner and growth marketing, as well as communications and publicity.
She will report to Robert Schildhouse, President of BritBox North America and General Manager of BritBox International, who was recently upped to his role following the news BritBox International CEO Reemah Sakaan was stepping down. Related Stories News British Broadcasting Bosses Band Together To Urge Passing Of Media Bill Before Parliament Is Dissolved For General Election Casting 'Dalgliesh' Gets Season 3 On Acorn TV & Channel 5 With Bertie Carvel Making Directorial Debut The news also follows BBC Studios’ acquisition of the streamer, buying out ITV’s shares for a cool £255M ($325M) earlier this year. ITV, meanwhile, recently integrated the UK streamer BritBox into the ITVX streaming app.
Since joining BritBox International, Pessin has run campaigns on shows such as Archie , Payback , Murder is Easy and .