Beauty buffs desiring smooth, tight and wrinkle-free skin have been praising a budget £10 buy from Boots said to be 'an alternative to Botox'. Those who have tried the face base insist they loo k 'a decade younger' thanks to the serum's powerhouse age-defying formula. Typically available at Boots for £34 for a big 50ml tub, the Olay Regenerist Ultra Firming Day Hydrating Face Serum has been reduced to £10 for today only in the weekly Boots £10 Tuesday flash sale, offering a total mega-saving of £24.

Those who have tried the serum have claimed that their fine lines and wrinkles have been reduced, whilst others say their skin is more 'soft and taut' after using the product. The skin-tightening formula promises to penetrate 10 layers under the skin to help optimise surface sell renewal for a more youthful appearance. Plus, it has been specifically designed to improve skin elasticity , drastically reducing dreaded sagging skin.

READ MORE: Amazon slashes £36 face serum that 'firms skin' and 'smooths lines' by brand loved by Sarah Jessica Parker and Kim Kardashian to £19 READ MORE: Beauty buffs praise 'magic plump in a bottle' backed by beauticians to mimic Botox for a 'pain-free facelift' on sagging skin The ultralight weight serum contain s vitamin B3 and amino peptides, which are both known for their anti-ageing properties. The active ingredients are clinically-proven to firm skin for a more youthful appearance. The makers recommend that you use the serum once a day smoot.