B&M has unveiled a new line of beauty products that are drawing comparisons to the esteemed designer brand, Estée Lauder. The discount retail giant offers a wide variety of items, ranging from home goods and food to garden decorations and skincare. The latest addition to its health and beauty section is its range of Face Facts creams, serums, and masks.
Not only does the packaging bear a resemblance to Estée Lauder, but the quality of these new products is also being likened to the luxury brand. B&M introduced its customers to the new range on Instagram, sharing a video of beauty blogger, Nicola Brown, revealing each product. In the caption, the store enthusiastically wrote: "Bargain Beauty on a Budget.
"We're always on the hunt for new beauty essentials to add to our collection, so we've HAD to snap up this Face Facts range! @Ada_arthur_and_mummy has the full collection and thinks they're skincare goals!" Nicola herself chimed in: "Absolutely loving the new Face Facts overnight renew range from @bm_storess. These are the most amazing dupe of the Estée Lauder advanced night repair collection." The new Face Facts range is made up of a cleansing balm, mask, two serums, and a night cream.
Each item is priced at just £3.99 - compared to Estée Lauder's prices, shoppers could potentially save hundreds of pounds. The cleansing balm is designed to 'effortlessly cleanse and nourish' your skin, boasting ingredients like vitamin C and retinol to 'lift dirt and impurities and in.