Famous Nigerian talent manager and media entrepreneur Olufemi Oguntamu has shared insights into content creation and talent management. Mr Oguntamu is the manager behind some of Nigeria’s top content creators like Broda Shaggi, Layi Wasabi, and Kiekie. In an interview with PREMIUM TIMES on Monday, he revealed some trade secrets that can help talent managers and content creators thrive and leverage social media platforms.
The 33-year-old media entrepreneur also emphasised the need for a change in perspective, particularly from the government. He advised that the government recognise the sector’s potential and implement frameworks to support its growth. He said, “Data has shown that the creative industry is experiencing explosive growth and is projected to reach $763 billion by 2025.
This means that in the next year or so, this innovative industry will create more jobs than traditional industries like agriculture, healthcare, transport, etc. This is enough reason for the government to take this industry seriously and invest in it. “Investing in the creative industry is not just about recognising its cultural impact but also about maximising its economic potential.
This could involve various initiatives such as funding programs; improving educational curriculums to include skills and knowledge on thriving in the digital age; and even infrastructure development.” PREMIUM TIMES delivers fact-based journalism for Nigerians, by Nigerians — and our community of supporters.