H&M (Image: Michael M. Santiago/Getty Images) The opening date has been confirmed for the opening of a new enhanced H&M store in Belfast city centre. Opening on ' Belfast ’s premium retail destination', Castle Street , the new store will offer customers 'a new, fresh interior look and feel for the brand and self-service checkouts'.

The new store, will open on Thursday, July 25, 2024 at 10am. READ MORE: Boots £28 travel beauty box worth over £90 containing Urban Decay and more READ MORE: Belfast fish and chip shop named as the ‘best in the UK’ A statement said: "Offering womenswear, menswear, kidswear and accessories , the customer experience will be driven by fashion demand, with elevated trend-driven products and styles. "The 2,228 sqm store will also focus on the omni channel, seamless customer experience offering new services including self-checkouts.

" Says Klas Degeryd, Head of Expansion, H&M UK & Ireland said: “We are delighted to be enhancing our presence in Belfast. New omni-channel services will offer customers more convenience, while an elevated interior design will enable them to shop our latest fashion collections and styles in a more curated and inspirational way.” The first 100 customers in the queue on Thursday, July 25th, will receive a complimentary gift with their purchase.

Additionally, H&M Members can get a 20% discount on their in-store purchases. Join our Belfast Live breaking news service on WhatsApp Click this link or scan the QR code to rec.