Earlier this year, Love Island star Molly-Mae Hague , showed off her enviable perfume collection, which featured dozens of high-end fragrances from luxury brands. The £11k perfume collection , displayed on an Instagram story, included fragrances like the Kayali Eden Juicy Apple perfume which normally costs £73 but is on sale at Boots for £58, and several bottles of Maison Francis Kurkdjian's Baccarat Rouge 540 , which retails for £355 for 70ml. With a price tag like that, and without Molly-Mae’s perfume budget, buyers have been searching for a more affordable alternative - and it looks like a TikTok viral fragrance that costs less than £50 may be the solution.
Ariana Grande ’s Cloud perfume, initially released in 2018, is currently available on Amazon for £49 (on sale from £53 thanks to Prime Day), significantly cheaper than the high-end brand it's been compared to. One reviewer, in particular, writes: “So I am a HUGE fan of the Baccarat Rouge 540 by Maison Francis Kurkdjian” but saying that they weren’t too happy about the price tag being over £300, and pointing out that the Ariana Grande Cloud fragrance “is a fraction of the price”. They go on to say the Cloud fragrance “is EXTREMELY similar to the Baccarat Rouge 540! It smells almost exactly the same”.
Tiktokers, including Mikayla and Madeleine White , have offered their raving reviews of the Cloud perfume , which went viral for its unique packaging and its “uplighting and addictive scent”, a .