, /PRNewswire/ -- a technology-driven effort designed to raise awareness of the importance of visiting a cardiologist to help prevent heart disease, was named Best of Show at this year's American Advertising Awards sponsored by the American Advertising Federation (AAF). The campaign was created by -based agency BeautifulBeast on behalf of Fundación Cardiológica (Argentinian Heart Foundation). The are widely acknowledged to be the largest and most representative competition of its kind, with more than 25,000 entries received as part of the three-tier competition.
Campaigns need to advance through both local and regional levels in order to be eligible for the national award. In addition, the awards are often viewed as a lens offering insights into work that may also perform well at other upcoming international creative competitions. In all, 65 Gold ADDYs were awarded, along with four Special Judges Awards and one Mosaic Award for multicultural advertising.
ADDYs were also presented in the student portion of the competition. Winners were announced during AAF's ADMERICA National Conference at a Gala ceremony held at the Grand America Hotel in , . The event was hosted by award-winning comedian and actress Loni Love and attended by 500 people from across the advertising, marketing, media and tech communities.
Said , Chair of the National American Advertising Awards Committee, "Entrants continue to up their game each year. To advance through three tiers of judging, each with a d.