Baskin-Robbins wows food fans with the launch of a VERY unique new product in celebration of National Ice Cream Day The popular ice cream chain unveiled a new fashion collaboration today Baskin-Robbins has teamed up with New York jeweler Susan Alexandra READ MORE: The secret message hidden in the Baskin-Robbins logo revealed By Charlie Lankston For Dailymail.com Published: 20:37 BST, 17 July 2024 | Updated: 20:37 BST, 17 July 2024 e-mail View comments I scream, you scream, we all scream for..
. jewelry? At least that's what the team at Baskin-Robbins is hoping after the popular ice cream chain made a temporary move away from its signature product in order to launch itself into the world of designer fashion. In honor of National Ice Cream Day on July 21, the sweet treat brand has teamed up with popular celebrity jeweler Susan Alexandra to launch a limited edition necklace featuring charms inspired by their most popular products.
The accessory - which retails for $131, around 37 times the average price of a single scoop of Baskin-Robbins ice cream - was unveiled online today ahead of the dessert-inspired holiday. It features three charms - one in the shape of a Baskin-Robbins cotton candy ice cream scoop in a waffle cone, another that is modeled after the chain's signature pink spoon, and a third that pays homage to the Cappuccino Blast beverage. While frozen treats offer a welcome relief in the summer weather, Baskin-Robbins explained that it wanted its latest product unveiling.