Qu Qu is one of China’s most controversial internet celebrities and reportedly earns 142 million yuan (US$19 million) a year dishing out dating and financial advice. Using the online alias “Ququ Big Woman”, her real name is Le Chuanqu and she has gone from singer to relationship influencer. In August last year, she captured attention with a live-stream in which a young woman sought advice on choosing between her wealthy boyfriend and a wealthy admirer.
The woman explained that her current boyfriend, who was three years older than her, promised her a four-million-yuan bride price, but delayed payment. Her admirer, who is 15 years older, offered a monthly allowance of 30,000 yuan (US$4,000) and a 20-million-yuan (US$2.8 million) flat in Shanghai.
Qu Qu advised the young woman to stick with her boyfriend, considering him a better long-term option. She refers to herself as the “McKinsey of relationships” and views relationships and marriage as steps to climb on the social ladder for financial gain. In her videos, she bluntly states: “All relationships are essentially about benefit exchanges.
Everything should be used to boost my advantage and empower me.” To navigate the sensitivities of live-streaming platforms and avoid being banned, Qu Qu has even created a unique vocabulary. She refers to being married as “inside the fortress”, money as “rice”, pregnancy as “carrying a ball”.
The influencer reportedly earns 142 million yuan a year. A one-on-one consu.