Thursday, June 13, 2024 Between June 3rd and June 8th, 2024, the Azerbaijan Tourism Board (ATB) launched several promotional activities in India to foster connections with local media and travel industry professionals. The promotional tour included stops in Bangalore, Pune, and Kolkata, with a key press conference and networking gathering in Mumbai. On June 7th, in collaboration with BRANDit, ATB hosted a significant press conference in Mumbai, welcoming 40 leading media figures from the local scene.
This event marked a pivotal development in the tourism relationship between Azerbaijan and India, with the introduction of BRANDit as the new representative office in India. The appointment reflects the growing appeal of Azerbaijan among Indian tourists. Florian Sengstschmid, CEO of ATB, along with Ms.
Lubaina Sheerazi, CEO of BRANDit, outlined their strategies to increase Azerbaijan’s profile in the Indian market. “Tourism relations between Azerbaijan and India are at a historic high, with increasing arrival numbers and many new emerging experiences and tourism opportunities for Indians, including family and solo vacations, weddings celebrations and Bollywood and Tamil movies shooting. Comparing to the same period last year, the number of Indian tourists visiting Azerbaijan has surpassed a twofold rise (2.
6 times). With appointment of BRANDit as our representative office, we are poised to sustain and elevate this growing trend,” – shared Florian Sengstschmid, CEO of Azer.