Las Vegas is ‘Mecca’ when it comes to pro audio video and lighting equipment, and applications. Live entertainment, sports and conventions drive the market, setting the global standard for others to follow. “Very few other regions around the world have the budgets or scale of Las Vegas to support the investment in new technology, and continuous upgrades of pro AV kit are constant,” says Eric Loader, global vice-president, sales and marketing, Elation Professional.
“The forecast indicates sustained growth, fuelled by technology advancements and continued investment.” “It’s Vegas baby! Everything is big, bold, and out of the box!” exclaims Doug Fundator, sales director, SNA Display who lives in town. “The pro AV market can thrive because everyone is trying to re-invent the Vegas experience.
Designers, builders, and end users embrace the latest and greatest technologies to provide an AV experience for visitors they can’t get anywhere else.” “The difference with Vegas, explains Matt Morgan, business development manager, Ross Video is that (clients) are sometimes more willing to invest dollars in the best tech and content they can in order to acquire the business. In Vegas you are truly experiencing immersive AV technology as you explore.
” The Beverly Theater art house cinema in downtown Vegas features AVL systems designed by Coherent Design and installed by Solotech, including Meyer Sound’s Constellation acoustic system. A-Vegas laboratory Sean Sheri.