Australian government launches new national anti-vaping advertising blitz By Eleanor Campbell For Nca Newswure Published: 16:50, 9 June 2024 | Updated: 16:50, 9 June 2024 e-mail View comments Australia's first national anti-vaping advertising campaign will urge users to kick their daily habits through a suite of unsettling new ads that warn users vaping addiction can 'creep up on you'. On Monday, the federal government will launch a $63.4m advertising blitz aimed at curbing vaping and smoking use as it prepares for a nationwide ban on non-therapeutic vaping products.
The nation's first adult anti-vaping advertisement, set to be aired in movie theatres and on television screens, depicts a man sitting with his friends in a pub, a man playing with his son, and a woman chatting to a colleague who are then pulled away by an unseen force - their vape. The new advertising blitz (pictured) is the latest move by the Australian government to stop people vaping Another advertisement, which takes an easier tone and has been targeted towards young people, shows teenagers in typical situations where vaping is common and asks viewers the question, 'Why are we still doing this?'. Read More EXCLUSIVE Four words prove just how easy it is to get around Anthony Albanese's vape ban The new ads follows an influencer-led youth vaping campaign that was rolled out on social media earlier this year, which has since been viewed almost 7.
7 million times. The new anti-smoking and anti-vaping advertisemen.