Australia’s first national anti-vaping advertising campaign will urge users to kick their daily habits through a suite of unsettling new ads that warn users vaping addiction can “creep up on you”. On Monday, the federal government will launch a $63.4m advertising blitz aimed at curbing vaping and smoking use as it prepares for a nationwide ban on non-therapeutic vaping products.
The nation’s first adult anti-vaping advertisement, set to be aired in movie theatres and on television screens, depicts a man sitting with his friends in a pub, a man playing with his son, and a woman chatting to a colleague who are then pulled away by an unseen force – their vape. Journalism for the curious Australian across politics, business, culture and opinion. Another advertisement, which takes an easier tone and has been targeted towards young people, shows teenagers in typical situations where vaping is common and asks viewers the question, “Why are we still doing this?”.
The new ads follows an influencer-led youth vaping campaign that was rolled out on social media earlier this year, which has since been viewed almost 7.7 million times. The new anti-smoking and anti-vaping advertisements will run across television, digital video and audio, social media, gaming, radio, cinema and out-of-home channels including billboards, shopping centres and bus shelters.
Health Minister Mark Butler said senators had a “once-in-a-lifetime” opportunity to safeguard Australian’s health when.