announced a new and improved add-on for customers with an active device installment plan. Called , this add-on grants AT&T customers the ability to upgrade their phone anytime up to three times a year, so long as they keep the installment plan updated. Priced at $10/mo (vs.

$6/mo for the basic Next Up add-on) in addition to your existing phone line and device installment price, there’s three bullets of benefits that AT&T lists out. This is great for someone who can never not have the latest and greatest device from their favorite maker, but it’s certainly suboptimal for anyone who ever wants to own their phone outright. That simply won’t happen if you sign up for this and continue to keep upgrading.

But hey, some people aren’t concerned about that. According to AT&T, Next Up Anytime will be available on “all our wireless plans” starting July 16. //.