On the quaint corner of 65th and Madison Avenue lives St. John’s new home and currently, its glass door reads “Curated by Lilah Ramzi” in big white letters. Ramzi, very own editor and fashion historian, hosted a cocktail party celebrating an edit of vintage St.

John, which guests could purchase and, in some cases, wear straight out of the store. Ramzi is known for her affinity for 1960s-era fashion, so her spearheading the first-ever vintage curation with , which was founded by Marie Gray in 1962, made perfect sense. The new flagship store transports shoppers to its Southern California roots—the aesthetic is brought to life with natural wood elements, mid-century modern furniture, and an abundance of natural light, as well as a vibrant “wall of spool” paying homage to the brand's signature knitwear.

A staircase takes guests up to the second floor, which displays the Pre-Fall 2024 collection—a colorful display of jewel tones, poppy prints, and classic bouclé knits. Downstairs, Ramzi held court surrounded by her vintage edit—a preview of a fuller edit dubbed St. John Select, which is launching online at St.

John later this month. Among the shoppers were Leandra Medine Cohen, Jacquelyn Jablonski, Tina Leung, Gigi Burris, Alessia Fendi, Camille Opp, Laurence Milstein, Elisee Browchuk, Stephanie Nass, and Sara Klausing, who turned up in her mother's vintage St. John—"Look at these buttons!" she showed another partygoer.

St. John’s CEO Andy Lew tells , “The .