Monday, July 15, 2024 Asiaray secures exclusive media rights for nine Shenzhen Metro lines, enhancing its influence in Greater Bay Area’s transport advertising landscape. Asiaray Media Group Limited (“Asiaray” or the “Group”; stock code: 1993), a prominent player in the out-of-home (“OOH”) media sector, specializing in large-scale transport advertising management, including airports, metro systems, and high-speed rail networks, has announced the acquisition of exclusive rights to manage the advertising media assets of Shenzhen Metro’s Lines 3, 4, 6, sub-line 6, 10, 12, 13, 14, and 16. These concessions range from two to five and a half years, with options for renewal.
Shenzhen Metro serves as the primary public transportation system in Shenzhen, boasting an average daily ridership exceeding 7.99 million, which constitutes over 70% of the city’s total public transport usage. Asiaray’s exclusive rights encompass nine metro lines that span the Luohu, Futian, Nanshan, Baoan, Guangming, Longhua, Longgang, and Pingshan districts.
These lines connect to two Hong Kong-Shenzhen ports, Futian and Shenzhen Bay, and provide direct links to Futian, Shenzhen North, Shenzhen Pingshan high-speed railway stations, and Pinghu Railway Station. With such extensive coverage, Asiaray is poised to enhance its high-quality railway media offerings, implementing its “mega transport, multi-media, and full ambience capability” advertising solutions. This initiative aims to optimi.