Influencer Ashy Bines has announced the closure of her activewear brand, Baseline. The closure “is the right choice for my health, wellbeing and next chapter”, Bines said on Instagram . The 35-year-old launched the business in 2020, and its closure comes just weeks before she undergoes surgery.
Know the news with the 7NEWS app: Download today “This chapter is closing and a part of me is definitely sad and will miss aspects of this beautiful brand,” she said. Bines thanked everyone who had supported the business. “It’s never got old walking into a gym, going for a walk or being at the park and seeing other women wear my brand,” she said.
“Thank you for making this dream come true and being a part of it. “We have sent out over 500,000 orders of activewear, which is insane and something I’m so proud of.” Bines was diagnosed with a brain aneurysm earlier this year , which made her “reevaluate everything”.
“It’s been such a ride this past few months,” she said. “I’m so grateful as I’ve learned so much about myself, about business, what I enjoy, my strengths and weaknesses and overall what I value in my life. “These last few months especially have taught me what I want more and less of, and when it’s time to let go and step into my next season.
“This was definitely a hard decision but also a really easy one, when you know what you value you have to honour that and go in the direction that is right for you.” Bines’ announcement was met.