Tuesday, July 9, 2024 The Ascott Limited (Ascott), the lodging business unit wholly owned by CapitaLand Investment (CLI), has announced significant milestones in its European market expansion. This includes adding six new properties to its European portfolio, debuting The Unlimited Collection brand, and expanding the lyf brand in the region. These new additions will boost Ascott’s European portfolio by 14%, reaching approximately 8,000 units across six brands and extending its presence to 29 cities, including new locations in Colmar, France, and Edinburgh, Glasgow, Leicester, and Manchester in the UK.
To enhance its visibility in Europe and support its global network, Ascott has entered a multi-year partnership with Chelsea Football Club, becoming the Official Global Hotels Partner of the English Premier League club. Starting in the second half of 2024, Ascott will manage the 232-unit stadium hotels at London’s Stamford Bridge, home of Chelsea. These properties will be rebranded as lyf Stamford Bridge London in the second half of 2025, showcasing Ascott’s hospitality to Chelsea fans worldwide.
Mr Kevin Goh, Chief Executive Officer for Ascott and CLI Lodging, said: “As a global tourism and business hub, Europe plays a key role in Ascott’s expansion plans. The diverse and dynamic nature of its hospitality sector offers plenty of scope for Ascott to drive more successful partnerships with owners. We will achieve this by leveraging Ascott’s flex-hybrid hotel-in-reside.