The tech giant’s bespoke global agency’s group creative director, Nick Ciffone, and executive creative director, Greg Greenberg, share the ads they expect to triumph this awards season. Ciffone says he loved this Super Bowl work from CeraVe Combined, Nick Ciffone and Greg Greenberg have spent 20 years at TBWAMedia Arts Lab making spots for Apple. Between them, they have created highly awarded work such as last year’s holiday spot ‘ Fuzzy Feelings ,’ this year’s poignant ‘Another Birthday’ ad and the catchy ‘Silhouettes x Harry Styles.
’ Notoriously private, the agency isn’t strictly allowed to give interviews or insider information on the ads that it makes for Apple. “The amount of legal documents we’ve signed in our lives is probably greater than the work we’ve done,” laughs Greenberg. However, they are passionate about excellent work and have a lot to say about new trends and the winners that the advertising industry might see during this year’s Cannes Lions Festival.
Advertisement Sydney Opera House ‘Play it Safe’ by The Monkeys From a music and branded entertainment standpoint, Ciffone believes that this spot for the Sydney Opera House’s 50th anniversary will do well during awards season. The film was written by Australian performer Tim Minchin, who lends his typical comedic touch. It’s a musical homage to a building that tested the limits of engineering and design, forever changing the face of Sydney.
Greenberg wholeheartedly agree.