After Mexico City, Athens, Marrakech, Lecce, Seville, Chantilly and Los Angeles, chose Edinburgh as its latest fashion show location, which with its verdant scenery, Gothic architecture and Celtic legends transformed the Dior Cruise fashion show into something magical and fascinating. The 2025 collection designed by Maria Grazia Chiuri paraded in the gardens of the majestic Drummond Castle in the village of Crieff, Perthshire, Scotland, built in 1491 and then rebuilt in the Victorian Age. It’s located about 9 miles from the Gleneagles hotel in the heart of the Scottish countryside, so beloved by Monsieur Dior himself, who presented his clothes to the Scottish nobility in 1955 in the hotel’s ballroom.
The fashion show opened with the sound of bagpipes, the unmistakable musical instrument typical of Scottish tradition, and then the unicorn and the thistle, symbols of Scotland, which are inserted in a new iteration of the house’s millefiori motif. The heraldic embroidery seen in the clothes calls back to the history of that technique, part of Mary Stuart’s style as detailed in Clare Hunter’s short story: Art historian Hunter, with whom Chiuri has collaborated since 2020, has highlighted through her work the meaning and purpose of embroidery as a means of communication for women throughout history. Patterns and colors, compositions and symbols in the new Dior collection are a tribute to the resilience and wit of the historical figure of Mary Stuart and the author tellin.