The VC firm’s beauty and personal care arm Guardian plans to further increase its stake in Anveya Living going forward The D2C personal care startup reportedly plans to use the fresh capital to launch new products and expand presence globally Founded in 2018, Anveya Living is a BPC startup that sells products such as hair colours, hair serums, body oils, among others under its three brands Venture capital firm Ananta Capital’s beauty and wellness arm Guardian has acquired a 55% stake in D2C personal care startup Anveya Living for an undisclosed amount. Guardian plans to increase its stake in Anveya Living going forward, Economic Times reported. Anveya Living houses three D2C brands – ThriveCo, Curlvana, and Anveya.
The D2C personal care startup plans to use the capital to launch new products and expand presence globally. “The fresh capital infused in the business will be utilised towards development and launch of new products across hair and skincare categories and expand in the global markets,” Anveya Living cofounders Vivek Singh and Saurav Patnaik said in a joint statement. Commenting on the stake acquisition, Guardian and Ananta Capital board members Ashutosh Taparia and Sanjeev Taparia said, “We will continue to explore further acquisitions in the beauty and wellness categories and build them under a unified balance sheet to drive maximum synergies.
” The integration of Anveya Living into Guardian’s fold is expected to yield “significant operating levera.