Goldberg Resonates With Cultural Heritage The thrill of recently concluded 10th Africa Magic Viewers’ Choice Awards (AMVCA) might be winding down after a two-day celebration aimed at recognising outstanding talents in Africa’s film and movie industry. However, the positive impact of this prestigious event will resonate for years to come. The reason is clear: the AMVCA has and will persist in fostering a positive influence on the African film industry and the Nigerian economy as a whole.
The Awards continue to move on an upward trajectory in its mission to showcase the richness of our cultures and talents to the world through African films. Looking ahead, there is anticipation for increased commitment towards accelerating the socio-economic impact of the sector. This entails fostering talent, broadening industry exposure, and attracting investment.
With Africa currently contributing only 1 per cent to the global creative industry valued at $2.2 trillion, there is a pressing need for stakeholders to support the AMVCA to bridge the financial disparity between Africa and other continents. AMVCA has made substantial economic contributions that continue nourishing and nurturing the African film ecosystem.
According to the first impact report of the yearly awards published in 2023, over 27,000 jobs have been created by the AMVCA since its inception in 2013. The report also states that over 3,000 direct and indirect jobs are created each year during the award ceremony. These incl.