A £10 'liquid lipstick' has caught the attention of Amazon shoppers who say it 'stays on all day' even while eating and drinking and leaves lips feeling 'soft' and moisturised. The Maybelline New York Lip Colour comes in a mix of 10 bold and natural-looking shades. The 'smudge-free' formula is designed to last up to 16 hours and is ultra-pigmented with a glossy finish that shoppers say 'looks great' and 'doesn't budge'.
Originally priced at £11.99, the New York Lip Colour range has been reduced to £9.94 in the Amazon sale and has received over 10,000 five-star reviews on the website.
Fans praised the 'gorgeous' shades and many were impressed by how well the colour lasted, with several people commenting that the lipstick 'stays on all day'. Read more: 'Gorgeous and easy to pack' Antler suitcase ideal for Ryanair, EasyJet and TUI flights in sale Avril said: "Amazing colour and staying power. Absolutely gorgeous colour, stays on all day and doesn't budge, even after eating, colour is a gorgeous red and really shiny, it's also very moisturising so no dry lips after use.
" One shopper said: "Once this stuff is on, it STAYS. I popped a coat on at 9.30am before I left for a day out.
I drank from straws, glasses, I ate a Sunday roast and a pudding. I've not reapplied or been all that careful and I've just washed it off TEN AND A HALF HOURS LATER. It did not budge.
It did not smudge. It did not 'bleed'. It didn't transfer.
Legit incredible. I am now a lipstick wearer. Buy it!" Amazo.