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Read our privacy notice . Throwing on an England football shirt and heading out to the pub isn’t such a straightforward choice these days. Firstly, you need to find an England shirt you actually like - which, in recent years, hasn’t been so easy.
Then you need to reconcile whether you’re comfortable spending money on it when, in all reality, we might go out in the quarters. Then you need to evaluate if you really want to be walking around in an England shirt (is it giving Cool Britannia? Or is it giving Nigel Farage?), blending in with a bunch of other people in England shirts. The alternative is much cooler.
There is a wealth of football shirt collaborations up for grabs in 2024, each more chic and stylish than the last. It means you don’t have an alliance to a specific team or place, so you can seamlessly blend into any pub while maintaining a sartorial superiority over all the other punters. You don’t look like a Reform UK candidate, in fact, the closest you’d come to a political comparison is the so-called “candidate for menswear” Jovan Owusu-Nepaul .
Essentially, these are the shirts that will get you a “Sick shirt mate” from your peers, and everyone knows that’s the entire reason we wear foot.