AN award-winning city salon has revealed it has opened a new branch in Droitwich. All In One, a hair, beauty, and aesthetics business in Upper Tything, is "overwhelmed" to announce that it has opened a new branch in the heart of Droitwich. Kerry Harkins opened in Worcester three years ago and said the business's huge success had led her team up with Amy Evans to open a new Droitwich branch.
Inside the new Droitwich salon. (Image: All in One) The pair secured the Victoria Square building four weeks ago and then spent every night until 4am to get the salon up to scratch before opening. "To open a new store and grow the brand is brilliant," said Mrs Harkins.
"We gave ourselves four weeks to do this and have been planning what we wanted for nine months." Mrs Harkins said the city branch had become so popular that a new business venture was needed. The Worcester store won Best Nail Salon in 2022 and Best Worcestershire Hair and Beauty Salon in 2024, and it is hoped that the new salon will be just as successful.
BEFORE: The space before All in One took over. (Image: All in One) Mrs Harkins added: "A businessperson once told me that the first three years of a business are crucial, and we will be happy if the store is where the Worcester branch is in the next three years. "It is a different clientele and they are really happy.
"We want to work to build regular customers and still work in the community. "Everyone in Droitwich has been really supportive, and I was nervous as it is such.