ALISON BOSHOFF: Now farmer Jeremy Clarkson raises a glass to the success of his own brewery By Alison Boshoff for the Daily Mail Published: 00:46 BST, 31 May 2024 | Updated: 01:15 BST, 31 May 2024 e-mail View comments Readers of a certain age will recall businessman Victor Kiam saying of the Remington shaver: 'I liked it so much, I bought the company.' Well, Jeremy Clarkson seems to have had a comparable moment when it comes to beer. The petrolhead-turned-TV farmer was seen in season two of the Prime Video show Clarkson's Farm asking a local brewer, Rick Keene, to make a lager using some of his barley.

The resulting Hawkstone lager was a hit and followed by a number of other beers and cider. It's now stocked at pubs all over the UK and sold directly to the public via its website. Meanwhile the brewery which makes it — The Cotswold Brewing Company in Bourton-on-the-Water — has opened the onsite Hawkstone bar to keep up with visitor demand, such is Clarkson's following and his Midas touch when it comes to knowing what his public craves.

Jeremy Clarkson posing with a pint of his new beer, brewed by a local brewer, Rick Keene, to make a lager using some of Clarkson's own barley The success of Clarkson's Farm has meant that the beer is now stocked at pubs all over the UK and sold directly to the public via its website Clarkson's Farm is Prime Video's biggest UK hit and amassed 10.7 million viewers in 48 hours when it was released this month There is even a Hawkstonian membersh.