Aldi is offering gin lovers the chance to get their hands on free bottles - but there's a catch. The supermarket giant has launched a call-out for shoppers to become gin tasters in return for reviews and recipes, as part of its new initiative. The UK's first-ever 'Gin Club' by a supermarket has been unveiled by Aldi, kicking off with a hunt for 30 gin aficionados to sample the store's top-notch gins at no cost.
Those lucky enough to be chosen for the Gin Club will be treated to three bottles from Aldi's upcoming summer gin collection over an eight-week span. The package will come complete with all the essentials for concocting an exquisite cocktail. READ MORE: Primark unveils new Bridgerton-inspired collection as fans rush to stores Participants are simply asked to review each gin, whip up an original cocktail, and post it on TikTok or Instagram using the '#AldiGinClub' hashtag.
The feedback gathered through these reviews will play a crucial role in shaping the decisions of Aldi's alcohol-buying teams for the year 2025. (Image: Aldi) Julie Ashfield, Managing Director of Buying at Aldi UK, expressed her enthusiasm: "We're excited to be launching the UK's first supermarket Gin Club, recruiting a panel of gin enthusiasts that are passionate when it comes to cocktail creation." She added: "Aldi's award-winning gin range has gone from strength to strength.
This provides us with a fantastic opportunity to hear directly from our shoppers, helping to improve and develop our ranges fo.