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BELOEIL, QC , June 4, 2024 /CNW/ - The Automobile Journalists Association of Canada (AJAC) began its 12 th annual EcoRun on Tuesday, a three-day event showcasing the latest high-efficiency vehicles available to Canadian drivers. This year's event returns to la Belle Province , featuring 14 journalists from across the country, and vehicles ranging from Hyundai's Kona to the Lucid Air. Since its inception, AJAC's EcoRun has shone a spotlight on the vehicles that shift the needle of sustainability, from the original hybrids to the latest full-electric models.
After last year's picturesque road trip through British Columbia , the rolling showcase heads to Quebec as it represents a hotbed for green vehicles, not only in the high adoption rate and available rebates, but abundant clean hydro power as well as key manufacturing projects. As ever, this event would not be possible without the support of our manufacturer partners, as well as event sponsors Electric Mobility Canada and FLO. "Electric Mobility Canada is thrilled to again be a part of such a fantastic event," said Daniel Breton , President and CEO of Electric Mobility Canada.
"The EcoRun by AJAC is an important initiative as it gives auto journalists first-hand experience with a variety of electric vehicles, which in turn, educates the consumers who read their work. This year's event in Quebec will offer real world experiences for the participants that will help better inform Canadian EV buyers through.