Subscribe to our FREE Newsletter , or Telegram and WhatsApp channels for the latest stories and updates. The Euro 2024 fever is in the air as countries battle it out in Germany to get their hands on the trophy. In conjunction with the festivities, Adidas has set up its ‘Euro Pop Ups’ in three locations within the Klang Valley.
The purpose of the pop-up is to bring the thrill of the game to Malaysian football fans with a variety of interesting activities and exclusive merchandising. At these locations, fans will have the opportunity to purchase their favourite UEFA EURO 2024TM jerseys and Adidas F50 football boots. Special, limited-time offers will also be available at each pop-up and selected malls.
The first mall to feature the pop-up was IOI City Mall from 14 June to 22 June. Currently, it is also featuring at Mid Valley Megamall from 24 June to 7 July. However, their largest pop-up will be featured at Sunway Pyramid Mall from 1 July to 14 July.
This final event will celebrate the passion and joy fans have for the beautiful game. On-site, fans can participate in various activities, including a PlayStation gaming zone, an instant photo booth, and an interactive FootGolf area. These events are designed to engage and delight football enthusiasts of all ages.
TRP had the opportunity to visit the pop-up event at Sunway Pyramid and below is the list of amazing activities and merchandise available for the football fans out there. Fans can buy Adidas UEFA EURO 2024TM jerseys fo.