For years, India’s biggest conglomerates have watched how Tencent Holdings Ltd and Alibaba Group Holding Ltd have kept 1.4 billion Chinese hooked on their smartphone apps for everything from chatting and shopping to ordering food takeout and hailing taxis. With a burgeoning pool of digital consumers, these Indian firms have decided to take a stab at developing all-in-one apps for their sprawling consumer businesses.
Tata Group , which sells pantry staples, clothes, cars, flight tickets, among other things, rolled out its superapp Tata Neu in early 2022. Then Asia’s top billionaire Mukesh Ambani consolidated his massive consumer and entertainment offerings across his Reliance Industries Ltd under MyJio. Advt Yet, none seems to be more ambitious than Gautam Adani , Asia’s second richest man, whose Adani Group aims to have its superapp installed by one in three Indians by the end of the decade.
That target, announced in late May, would represent a 16-fold jump for Adani One, which was launched in December 2022 but still has just 30 million users. Incubated by the conglomerate’s flagship firm Adani Enterprises Ltd, Adani One has mostly been a travel app, letting people book flights and hotels and access services at airports run by the conglomerate. Transactions on the app totaled Rs 750 crore ($90 million) in the 12 months ended March 2024, according to the company’s annual report.
Given the limited traction gained by Ambani’s MyJio and Tata’s Neu despite their wide.