Tuesday, June 25, 2024 French hotel giant Accor has launched a Global Leadership Council (GLC) to revolutionize corporate travel. This new initiative, involving travel managers and senior executives, focuses on traveler experience, cost management, and sustainability. Accor, the renowned French hotel giant, has taken a significant step towards reshaping the future of corporate travel by establishing the Global Leadership Council (GLC).

This innovative advisory board aims to address the evolving needs and priorities of business travel and corporate meetings. Comprised of travel managers and buyers from 17 major international corporations alongside senior Accor executives, the GLC is set to drive meaningful changes in the sector. Sophie Hulgard, Accor’s chief sales officer, who hosted the inaugural GLC meeting earlier this month, highlighted the council’s mission.

“The dynamics of corporate travel are evolving rapidly. It is essential for both our clients and hospitality businesses to adapt to new demands and priorities. The GLC is a critical forum for sharing insights and collaborating on solutions that meet the changing needs of business travellers and delegates.

It aims to generate valuable insights and actionable strategies to drive and transform business travel, impacting the sector globally.” The GLC’s formation comes at a crucial time as the corporate travel landscape undergoes significant transformation. The council has identified three main priorities: travel.