Bangalore: Absolute Brands, India's leading omni-channel lifestyle and fashion company, today said that it has won the prestigious Industry of Retail and eCommerce (IReC) Award for 'Best Customer Insight Strategy'. This award recognizes and underscores Absolute Brands’ commitment to developing a deep understanding of its customers in order to craft great retail experiences for them. Founded in 2014, the IReC Summit and Awards recognizes the achievements of India’s most successful retailer brands across multiple categories in terms of business performance, customer experience, innovation, marketing and leadership, across consumption verticals and organizational functions.
Absolute Brands' flagship fashion brand for plus-sized people Big Hello has 11 Retail Experience Stores in Bangalore, Chennai, Vijayawada and Hyderabad. All stores feature an upscale atmosphere, distinctive music, and sensory-pleasing scents. Designed as India's first destination store for plus-size fashion, Big Hello is also the first brand in India to offer a dedicated lounge area, so customers can unwind and shop in utmost comfort.
Commenting on the win, Modita Tripathi, Brand Head at Absolute Brands said, “We are honored to have received IReC Best Customer Insight Strategy award, which is a testament to our commitment to use innovative strategies and technologies to make sure that every individual customer’s fashion needs are satisfied, and their voices are heard.” At Big Hello retail experience.