A trio of businesses have joined forces to drive tourism to Aberdeenshire in a collaborative campaign. , Loganair and have partnered to showcase the very best the region has to offer as it aims to entice visitors from south of the border. The campaign will see Mackie’s ice cream flavours paired with scenic Aberdeenshire hot spots, with combinations like Old Aberdeen and Scottish Tablet to Dunnottar Castle and Honeycomb.

Ice cream enthusiasts are then encouraged to share their favourite "sweet spot" and Mackie’s ice cream pairing, with a chance of winning a mini-break to Aberdeenshire with Loganair and a year's supply of Mackie's ice cream. Stuart Common, managing director at Mackie’s of Scotland, said: “Aberdeenshire is home to the family farm where all our ice cream is made, and it’s a place of stunning beauty and rich culture. “We want to share this experience with our fans by offering them a chance to discover the region’s sweet spots, and enjoy our ice cream in the very place it’s made.

“We believe in creating unforgettable experiences for our customers, and this partnership is a fantastic way for us to connect with our community and offer them something truly special.” Luke Lovegrove, chief commercial officer at Loganair, said: “What better way to showcase Aberdeenshire than by highlighting one of its most famous products, Mackie’s Ice Cream. “As the largest airline at Aberdeen, Loganair is proud to partner with VisitAberdeenshire and Mackie’s.