It’s a tale as old as time: a female protagonist sporting dishevelled hair and a nonchalant attitude towards her appearance is rushed into the arms of the best in the beauty industry, who somehow wields the power to miraculously transform their entire appearance—whilst on a time crunch. Indeed, as far as the pop culture makeover goes, there are some that have been forever committed to memory. From Mia Thermopolis in The Princess Diaries to Agent Gracie Hart in Miss Congeniality, these notoriously ‘shabby’ female leads undergo intense hours of deep cleansing, a crazy amount of make-up and all kinds of hair treatments .
And whilst the notable impact often comes as a result of the latter two, perhaps it is the former which has earned the heart of the zeitgeist in recent years. Why so? For as the ‘everything shower’ movement takes over TikTok, the boom in body care has consequently followed. In today’s beauty conversations, knowing your toners, moisturisers and sunscreens are considered to be basic knowledge but what the girlies really want to know is how you keep the rest of your body in tip-top condition.
This calls for in-depth shower routines that include everything from deep-conditioning hair masks one would apply before everything else to exfoliating body scrubs and post-shower serums and oils. Whilst the essence of body care is ensuring every single nook and crevice of one’s holy ground is well taken care of, the rise in interest has undeniably also led.