Topline: Why it matters: There is pervasive fear in the entertainment community that artificial intelligence could replace creative talent, but an alternative view by people more open to playing with AI tools is that in the best case scenario they can serve as a “copilot” for human creativity. Where AI can excel: During an experiment to enlist GPT-4o to develop an idea for an animated dramedy about a European soccer club using both text and images, the AI was able to generate ideas that had not occurred to the person conducting the test, forcing him to expand his thinking about the central tension of his show, its main character and what he looked like. In a short brainstorming session, AI offers a non-judgmental sounding board, putting more onus on the person to use their creativity rather than rely on the AI’s responses.
Where AI failed miserably: Many of the generative answers and options were bland and generic, presenting ideas for what would almost certainly be a terrible show were it to be produced. The visual references were derivative and exposed continuing challenges with AI models drawing words and symbols. For more .
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