Award-winning musician Jabulani Hadebe, popularly known as Sjava, has collaborated with Omega Footwear to launch a unique range of shoes. Speaking to The Citizen , Sjava shared the story behind this exciting venture. He said he has always had a genuine admiration for Omega.
“I reached out to the Omega team to propose a collaboration. It was something that they were willing to do, so that’s how it all started,” he said. Omega’s head designer, Mlindelwa Ndlovu said Sjava ’s love for the brand sparked a connection that ultimately led to the partnership.
“In a world filled with influencers and paid partnerships, isn’t it more authentic to work with people who genuinely appreciate and enjoy your product? When we realised Sjava’s passion for our footwear, it felt like a natural fit,” Ndlovu remarked. ALSO READ: Sjava, Makhadzi among performers at Presidential Inauguration ‘Different styles and inspirations’ Speaking about the designs of his shoe line, the Amaphiko hitmaker emphasised their uniqueness and cultural significance. “Each design has its own distinct inspiration.
The white shoe design features Amabhinca’s towel, which has become very significant in our culture. “We also have a design that caters more to the hip-hop crowd, and others that are more formal. It’s a blend of different styles and inspirations.
” Sjava added that comfort and quality are paramount in this new range. “More than anything, comfort and quality are the features of the .