All-American good looks, commitment to democratic optimism, genuinely disarming charisma: Yes, Jack Schlossberg is every inch a Kennedy. Yet the campy -kid TikToks have catapulted JFK’s grandson into the riptides of the Capitol Hill zeitgeist are Little Edie all over. And in a US election cycle dominated by exhaustion – from both voters and candidates – perhaps his combination of finely-tuned political acumen (he grew up studying his grandfather’s speeches) and kooky sense of humour (he recites Keats on a skateboard) is precisely what the country needs.
As ’s new political reporter, Schlossberg is continuing his family’s legacy of making political activism not only erudite and engaging, but fashionable – sexy, even. His uncle, John F Kennedy Jr, founded back in 1995, with guidance from his wife, Calvin Klein PR guru Carolyn Bessette-Kennedy. Their first cover was supermodel dressed as an avant garde George Washington.
While tragedy curtailed the couple’s White ambitions, their influence on the political landscape was profound – combining celebrity with policy, lifestyle with legislation. Now, the 31-year-old is following in their fine-shod footsteps. In a photoshoot announcing his new journalistic gig, Jack squats under office tables surrounded by reams of printer paper, or lies loose-tied and perfectly quaffed on the floor atop photocopies of his face.
It’s a reminder of his uncle’s carefree photogenicity: JFK Jr would wave to cameras as he rollerbladed.