K-pop fashion has certainly paved its own way in the global style scene, unabashedly pushing boundaries with bold visual concepts and electrifying looks to match. At the forefront of this eclectic style medley? Twice —a group that consistently outshines itself not just musically, but also sartorially. Leading the charge is K-pop darling Momo Hirai, better known as Momo.
Offstage, the 27-year-old idol embodies a laid back, girl-next-door vibe, her personal style reflecting a casual coolness. But once the music starts, a transformation occurs. The stage becomes her playground, with her outfits becoming an extension of her dynamic persona.
Momo’s style—similar to Twice’s music—has drastically evolved since their debut, with each era marking a precious chapter in their ever-expanding story. Take a quick trip down memory lane to remember the vibrant matching sets that defined the ‘TT’ era, or the flowy boho dresses that twirled with her in ‘MORE & MORE’. Each of these looks was quintessential Momo–playful and powerful, perfectly complementary of her infectious energy and captivating dance moves.
During TWICE’s record-breaking ‘Ready To Be’ world tour, Momo took versatility to another level. Her playful onstage persona was further emphasised by the use of jerseys and wrestling robes as cover-ups. But the real surprise came when these oversized pieces were taken off, revealing a chic set perfectly suited for her gripping solo pole dance performance.
Her inn.