Save Log in , register or subscribe to save articles for later. Save articles for later Add articles to your saved list and come back to them any time. Got it Normal text size Larger text size Very large text size The Instagram posts often begin much the same.
“To our most valued customers, after taking some time to reflect on how far we have come in our brand journey, as well as the current conditions affecting the fashion industry, we have made the heartbreaking decision to close our business.” Yet for each Australian fashion brand that has shuttered in 2024 – first a trickle, now a wave – the path to closure has its own set of circumstances. “We have too many brands, too many restaurants, too many choices, and we’re all cannibalising each other,” says Kerry Pietrobon, founder of size-inclusive brand Harlow.
“There had to be a shift at some point, but it came bigger, harder and stronger than anyone knew.” Tough trading conditions have forced Marissa Ganino, of Tunik, and Kerry Pietrobon, of Harlow, to rethink their businesses. Credit: Jason South In April, Pietrobon told customers of her 11-year-old label, which makes sizes 12 to 26, of her decision to close this July.
Since the pandemic, her customers are buying fewer items per person, and she can no longer compete against constant promotions by larger brands. “We are saying it’s a break, but I can’t see us coming back,” she says. Pietrobon’s former colleague, Marissa Ganino – the pair worked .