A Golden ticket: Luxury sector boosted by Italian shoe brand Golden Goose's £2.5bn Milan listing By Emily Hawkins Updated: 17:00 EDT, 30 May 2024 e-mail View comments An Italian trainer brand sported by pop star Taylor Swift is planning a blockbuster £2.5billion listing in Milan.

Defying the gloom felt across the luxury sector, bosses at Golden Goose hailed a ‘new chapter’ as it targets a bumper float next month. The market debut follows others that have floated on European stock exchanges this summer, including Charlotte Tilbury owner Puig in Madrid. Shoppers have been lapping up the company’s footwear, which sell for upwards of £500 in department stores like Harrods and Selfridges.

Annual sales for 2023 were 18 per cent higher than the year before as its signature glittery star shoes flew off the shelves. IPO: Bosses at Golden Goose, whose trainers have been sported by pop star Taylor Swift (pictured) hailed a 'new chapter' as it targets a bumper float next month This helped to boost profits by 22 per cent to £126.8million.

Consumers have even been buying its range of shoes that look like they are scuffed, covered in mud and falling apart. One pair of ‘heavily distressed’ trainers has an eye-watering price tag of £485. Co-founded by husband and wife Alessandro Gallo and Francesca Rinaldo almost 25 years ago, the brand’s fans now include actor Jude Law and model Alessandra Ambrosio as well as Swift.

The founding couple are not involved with running the busin.