Key Takeaways I have been participating in trade shows for over twenty years. My trade show experience started with my first career as an inventor of novelty candy products. I traveled across the country, exhibiting at a variety of trade shows and focusing on marketing kids' candy items.
Since my transition into commercial real estate in 2016, I have continued participating in trade shows. Even though trade shades come in all shapes and sizes, I have noticed commonalities. This article aims to share my insights to help you get the most out of any trade show you exhibit at or attend.
Below are five concepts to keep in mind. 1. Travel I always recommend staying at a hotel within walking distance of the conference.
This way, you do not have to be hassled in the morning to drive to the conference or find other transportation. Most of the time, the conference organizer arranges for the people participating to get rooms at a discounted rate. I recommend booking your hotel as soon as this information is distributed.
Often, the hotels near the conference location get booked first. If you need to fly to the conference, I recommend booking as soon as possible. This will assure you the best flight .
Whenever possible, I recommend getting a direct flight. Even if you have to go to an airport that is a further drive from your home, it is well worth it. You will not have to worry about missing any plan changes if you have a direct flight.
I always get a flight that allows me to arrive earl.