By Jyoti Banthia Comments READ LATER Walmart-owned online fashion retailer Myntra is expecting 1.35 million new customers to shop during its 20th edition End of Reason Sale (EORS). The sale event, which is geared to commence on May 31 -- with an early access for Myntra Insiders (members of Myntra’s loyalty program) starting on the 30 May -- would feature over 30, 00,000 products across fashion, beauty, and lifestyle from over 8,800 international, domestic, and D2C (direct-to-consumer) brands.
This event will showcase an increase of almost 47 per cent in catalogued brands and a 50 per cent surge in trend-first selections compared to the previous summer edition, a company statement said. “Shoppers will be able to unlock unprecedented value across premium and international brands, giving a boost to the trendification and premiumisation of fashion in India,” said Sharon Pais, Chief Business Officer, Myntra. The increasing percolation of fashion into lifestyle preferences has made Myntra earmark segments like home, beauty, and personal care, luggage and travel accessories, watches and wearables, men’s workwear, and sports footwear, among others, are set to see exponential demand, added Pais.
In the lead-up to the EORS, Myntra on-boarded an array of sought-after brands, like Victoria’s Secret, Dash & Dot, Aeropostale, Coach Watches, Qissa, Kate Spade Fragrances, New Balance High Heats and Staze Cosmetics, among others. In this edition of EORS, over 400 D2C brands like Rar.