Deodorant for your armpits? Sure. Deodorant for your butt crack? Well ..
. it exists, and it's trending . Big brands like Secret , Dove , Native and Old Spice have recently started selling whole-body deodorants, advertising sticks, sprays and creams that promise to combat stink everywhere from your "pits, privates, underboobs and feet" to your chest, hands and "even down below.
" These more mainstream brands join companies such as Undercarriage and Lume that have been marketing whole-body deodorants for years. Lume, in particular, doesn't hold back punches, providing online tips on how to prevent "swamp ass" and videos suggesting its cream deodorant for your "butt crack." "Body odour outside of the armpits is normal and something many women notice at some point in their lives, but is not often discussed," Kate DiCarlo, senior communications director for the personal care portfolio at Procter & Gamble, said in a news release announcing Secret's new whole-body line in February.
LISTEN | Do you need whole-body deodorant? Columnists from CBC Radio 3:39 Whole body deodorants are everywhere all of a sudden but are they necessary? Canada’s in for a hot summer according to The Weather Network. The long term seasonal forecast is calling for above normal temperatures in most of the country. That means a whole lot of sweating.
And deodorant brands are now offering options that extend beyond the armpits. CBC’s Jason Osler has a look at whether whole body deodorants are necessary. But a.
