In a recent study published in the journal Foods , researchers investigated Gen Z's perceptions toward plant-based foods and the factors influencing their willingness to adopt green-eating practices across university students in Greece, India, and the United Kingdom (UK). Their results indicate that attitudes, meal preparation involvement, perceived barriers, and personal factors like knowledge of healthy eating and physical activity significantly influence Gen Z's willingness to switch to plant-based diets, highlighting both the challenges and opportunities for promoting sustainable food choices. Study: Gen Z’s Willingness to Adopt Plant-Based Diets: Empirical Evidence from Greece, India, and the UK .
Image Credit: Creative Cat Studio / Shutterstock Previous research has highlighted the health risks of meat consumption, such as type 2 diabetes and cardiovascular diseases, and its environmental impact, including greenhouse gas emissions and deforestation. Despite the established benefits of plant-based diets, many consumers remain hesitant to adopt them, with meat consumption deeply embedded in Western culture. Factors influencing the acceptance of plant-based diets include attachment to meat, food choice motives, and perceptions of health and environmental benefits.
Generation Z, a key demographic for future food trends, bases its food choices on diverse factors like health, environmental concerns, and social influences. Studies have shown that positive attitudes toward su.
